One of the main reason for Amazon rapid success is that they are always looking to create new tech to improve their business. One of the most exciting technological advancements they have revealed is that they are planning on creating an army of drones to enable them to deliver goods in as little as 30 minutes. Technology like drones and in the aerospace sector has to be extremely precise and there are so many regulatory requirements that must be met before it can get the green light. The company though has made a lot of progress over the last couple of years and they hope that the dream can become a reality in the not so distant future. The technology that Amazon are creating will enable the company to deliver goods within 30 minutes for a range of up to 10 miles from their delivery centers. It is these kind of innovations that make companies like Amazon get a head of the competition by impressing customers in a wide variety of areas. This use of technology coupled with the imagination it took to create and follow through with such a concept is a great example of how an industry leader can potentially corner the market. By simply combining a new piece of technology and having the imagination to use it they are looking much brighter than their competition.
The previous example was on a massive scale that affects many many people. However you will find that even very small companies and workforces can attain a level of efficiency comparable to the industry leaders but just scaled down. A similar example of combining technology and imagination is letting employees use their own devices in the workplace. It can be a hindrance in some aspects however doing things such as this can create a much more natural and organic way of working and thinking for the employee. Letting one’s workers find the means that lets them work in the most efficient manner should be more important than enforcing a policy regarding devices that could potentially be a big hinderance. Afterall it is about efficiency and if employees work better with their own devices you have just added to your efficiency by doing nothing!.