Your company website is a shop window onto the entire world

Your company website is a shop window onto the entire world, so getting it right is important. There are plenty of options today that allow you to build your own site, of course, but if you’re serious about doing business on the web, you really need a professional job.

Choosing the right web designer to do the work for you needs careful consideration. You’re looking not just at their design skills but at their business knowledge, SEO ability, knowledge of your local area and more.

Start with Their Site

There’s an old story about a small town with two barbers: one has immaculate hair, while the other looks wild and unkempt. Which do you choose? You go for the one with the wild hair on the theory that they must cut each other’s. Of course, this theory doesn’t work with web designers because – you would hope – that they … Read more

How much does your business spend on printing?

How much does your business spend on printing? If you can’t answer that question, don’t worry – you’re not the only one. Printing and copying are things that tend to grow organically, such that they only get noticed by management when there’s a problem or when costs spiral out of control.

In order to take back control, the first thing you need to do is understand the problem. That means measuring what’s going on, and the best way to do that is to conduct a print audit.

What’s Involved?

A print audit is all about determining how printing resources within the business are distributed and accessed and what the associated costs are. In doing this, it’s important to view the big picture. You need to take account not just of day-to-day desktop printing but also of other activities such as photocopying and faxing. You also need to factor in printing … Read more