If conference management falls under your remit, you will already know what a weight of responsibility it can carry. Whether you’re planning events for employees, clients or partners, there is always a certain level of expectation. Will it be as engaging as a competitor’s event? Will it have more impact than last year’s event? Will staff being talking about it round the coffee machine for months to come? And, most importantly, did you manage to deliver the key messages and results within budget? The planning and preparation for any conference can be a huge undertaking and falls into three main categories: pre-conference planning, management of the conference on the day and post-conference analysis.
Planning for a conference can start anywhere from a few months to a few years in advance, and it’s a crucial part of getting it right. There are such a lot of variables that need … Read more