The growing number of millennials in the job force has left many employers scratching their heads on how to appease this misunderstood generation. Often older executives focus on the negative aspects of their younger workers instead of finding ways to make their workplace appealing to them. Here are a few things millennials seek in a job.

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Family Priorities

Many millennials have started families and have begun to take care of aging parents. Talent managers like Eyal Gutentag help your company find ways to appeal to the millennial generation such as finding creative ways to help them prioritize their family. Investment opportunities can help them achieve their financial goals and enable them to better care for their own families both the older and the new generation.

Social Impact

One positive aspect of the generation is their willingness to give to charities and social organizations they stand behind. As a company, you can back these giving initiatives with some of your own that they can participate in such as a company-wide charity run. Part of this social impact is helping them be healthier both mentally and physically. Wellness programs are popular in many businesses catering to the millennial generation.

Employer Benefits

Healthcare benefits, in particular, have made the news in recent years. The reality is that millennials want to work for a company that provides benefits they need and want. Beyond healthcare, they want a college savings plan for their children, tuition reimbursement and flexible work schedules.

Mutual Loyalty

While the generation is often charged with job-hopping, over 2/3 of millennials value staying with one employer. They want to work for someone that values them as much as they value their employer. They want a loyalty that works both ways. Companies that invest in their employees with retirement benefits, advancement opportunities and professional development appeal to millennials more than those that don’t spend the time and resources to invest in them.