Many trainers are passionate, purposeful, knowledgeable and have the right people skills to set up a gym, but are unfortunately intimidated by the idea. They ask themselves plenty of questions, how does one get started? What hurdles will I bump into? How much money is needed? how do I accept credit cards.
Issues that are both frightening and scary. Below, we share an elaborate guide that will help aspiring gym owners get the ins-and-outs of operating a fully functional gym.
Many trainers want to hit the ground running, hold your horses and start by clarifying your vision before launching.
Crucial questions including, Are you looking to build a powerlifting club? A high-end gym? A community center? A Green Gym? Or an elite physical fitness club? Successful business become a success due to their skill in identifying the right market.
A target market helps companies establish an overall vision and create tailor-made solutions. The environment you’d like to set up the gym should also be a priority, who will be your target market, children? Athletes? Families? Power lifters? These are factors that will influence your decisions on the kind of equipment you purchase and the space you lease.
As you build, define and shape your vision, a mission statement should be included for better emphasis. The mission statement makes your gym purposeful and pushes you to keep focused on the overall goal. A mission statement that motivates Attracts clients who will buy into your package/gym.
Realising A Clientele
When you launch a gym and fail to attract existing customers, you’ll find it difficult to keep up with payments. Before starting the venture, ensure that you have paying clients.
They should be committed to you as a trainer because switching gyms is a hard task more so if there are prior contractual agreements in place.
Create a list of clients willing to work with you when you open up a gym beforehand and create healthy and meaningful relationships with them.
Forge relationships that would be hard to lose. Timing is a critical factor, and if you have a group of clients about to renew their current membership, you could float the idea of your gym before renewal.
Starting with an operating budget based on the least number of clients coming to you is a wise move. No need of starting big and attracting huge overhead expenses should your targeted clients fail to turn up in the numbers you’d hoped for.
Starting small is better as the acquired space feels more energetic and adds to close-knit community feeling which plays an integral part when starting out.
The location should be a paramount decision, the shorter the distance travelled, the more likely your clients will want to join in the gym. A 15-minute drive is a preferred option for many existing and would-be customers.
Starting a gym is a rewarding move. It helps one build something that matters and something that allows them to make a significant difference in others lives.
The initial stages are intimidating. However, once you overcome the hurdles and obstacles, you will realise the beauty of having a gym.